In an interview with the Economy section of Ettela’at newspaper, Mr. Alborz Majzoob Hosseini stated that the correct path to invention and the commercialization of scientific innovations lies in a proper understanding of the needs of industry and society. He emphasized the importance of maintaining a questioning mindset in seeking ways to meet these needs faster, with better quality, and at a lower cost.

Highlighting the role of teamwork in scientific and industrial projects, he pointed out that another key principle for successfully commercializing inventions is equipping researchers with knowledge and skills in marketing, sales, and negotiation. He noted that the ability to clearly explain a product’s features and advantages to the target audience and end-users is crucial.

You can read the full interview in the Economy section of Ettela’at newspaper dated June 12, 2022, at the following link:
http://www.ketabettelaat.ir/dbm/1401/14010322.pdf